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Innovative Hi Tech Virtual Tour Takes Online Experience To New Level

More than eighty percent of home buyers begin their search on the Internet and now a Midwest based company is taking the online experience to its highest level yet with a virtual tour that looks and sounds like a TV show but is only two minutes long.

With four out of five home buyers surfing instead of driving in their initial housing search, there are many approaches being used to showcase homes. The online house hunting experience began with simple still photos followed by dizzying 360 degree virtual tours. Now online tours are becoming more hi-tech, sophisticated and user friendly.

Longtime radio programmer, producer and personality Lee Malcolm created the new 2MinuteTour™ concept after doing some Internet house hunting himself. "I've seen how properties are displayed online and noticed something missing. So we developed a marketing tool that takes online house hunting to a whole new level," said Malcolm. The tour is very personal, complete with soothing music and professional narration by a friendly guide. No interaction is required. A simple click starts the show. Tours can also be “stacked” for TV presentation.

Home builders are finding they like the concept because it serves as a new way to feature special homes without revealing floorplans to the competition. Entire developments and communities can also be showcased in a 2MinuteTOUR™.

New York Realtor Ryan Cornell also uses the product and said, "Thanks for the great tour you made. Slick video movements coupled with professional narration set 2 Minute Tour above the others out there. And it's a really good value compared to most other real video tours I've seen, some costing thousands. I'm happy to report that we're under contract, in 42 days, at full market value! Thanks again for making this happen!"

Illinois Realtor Michelle Largent-Morse was one of the first to try 2MinuteTour.™ "It provides a potential buyer a mini-tour without having to take the time to drive over and look at it," she said. The sellers of the homes that used the 2MinuteTour™ "loved" it, said Largent-Morse.

A 2MinuteTOUR™ is created from still photos with special movements, effects, music and narration added. Then the tour is linked from participating Realtors' or Home Builders' websites and posted at Realtor.com. They can also be presented in other ways, such as stacks or loops.

The company will soon expand its virtual tour product to other business sectors. “2MinuteTour™ will appear on the websites of hotels, tourism bureaus, museums, hospitals, universities and businesses that see the benefit of showcasing their offerings online in the form of a nationally produced TV show, but much shorter and at a fraction of the cost," he said.

In the words of Texas Realtor Shayne Monaghan, "There are virtual tours and then there is the 2MinuteTour tour. 2MinuteTour is a production quality commercial for your property, as if you are being personally shown through the home."

Notes to Editor:
2MinuteTour is the brainchild of Lee Malcolm and his longtime associates, all of whom have spent their careers making slick commercials for television and radio. Lee's group writes an inviting script and produces a tasty two minutes of video that goes by so quick the viewer will want to watch it again. Lee has performed narrations for films and documentaries across the U.S. and for foreign production companies. He also once spent a weekend broadcasting from a motor home hoisted 40 feet in the air by a crane. And in public service campaigns he spent time in a lion cage to raise money for a zoo and was one of the first in the country to get drunk on-the-air to discourage drinking and driving. He was a co-owner/operator of Radio Disney in Little Rock and worked for ABC/Cap Cities Detroit outlets WJR & WHYT. To arrange an interview please contact him at lee@2minutetour.com, studio@leemalcolm.com, his direct studio line at 309-694-6130, cell at 309-696-5719 or through www.2minutetour.com or www.leemalcolm.com

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